What goes
First name and last name go as FNAME and LNAME, and each person’s roles here go as tags, so you can build segments in Mailchimp for adopters, donors, volunteers and fosters. Everybody with an email address goes, unless they have opted out of your communications or their address is on your suppression list.Mailchimp emails each new person to ask them to confirm, and only the ones who agree are subscribed. That is their doing, not ours, and it is why a send of two hundred people does not become two hundred subscribers.
What you need
- A Mailchimp API key. Their key carries its own data centre in its suffix, so there is nothing else to discover and no app to install.
- Your Audience ID. In Mailchimp, open Audience, then Settings, then Audience name and defaults. It is listed there, and looks like
a1b2c3d4e5.
Set it up
1
Get a key from Mailchimp
In Mailchimp, open your Account, then Extras, then API keys, and create one.
2
Add the integration
In RescueConsole, open Settings → Advanced & security → Integrations, find Mailchimp under CRM and marketing, and add it.
3
Enter the key and the audience
Paste the API key and type the Audience ID, then press Save it. The key is stored and never shown again.
4
Confirm you may send these people
RescueConsole asks you to confirm that the people you are about to send have agreed to hear from you. Read it: it is your obligation, not ours.
5
Turn people on, going out
Under Which way choose Out, tick People under What to sync, choose How often, and Save.
Sends go at most hourly. Each one works through your people a page at a time and brings unsubscribes back, and Mailchimp allows only ten simultaneous connections. An hour is plenty for an audience.